Digital Marketing + Business Solution - Growth Package

Overviews: 

Website maintenance and updates:
- SEO tracking and monthly keyword review
- Improving local and drink-related keywords
- Shopify email marketing support
- Monthly SEO blog post
- Holiday and seasonal posts
- Basic website and Google support

- 4 social media posts per month
- Weekly Google Posts and Google Business updates
- Square Email/SMS marketing management
- 1 monthly promotional campaign asset set
- Google/Meta ads creative support when needed
- Monthly reporting and strategy call

Details:

1. Website + SEO Foundation
- Continue website maintenance, menu/content updates, and
SEO tracking.
- Improve keywords 
- Continue blog content and holiday/seasonal website support.
2. Social Media Service
- 4 branded social media posts per month for
Facebook/Instagram.
- Includes graphics, captions, hashtags, drink highlights, and
seasonal posts.
- Content direction stays aligned with  brand voice
and brand positioning.
3. Google Business Growth
- Weekly Google Posts for promotions, drinks, and seasonal
updates.
- Photo updates, Q&A; optimization, category/service
improvement, and review response support.
- Goal: stronger visibility for local cafe, Vietnamese coffee,
matcha, and boba searches.
4. POS Email/SMS Marketing
- Ongoing POS Email/SMS campaign support after the
separate Square setup deal.
- Monthly promotional messaging, campaign graphics,
customer retention ideas, and offer copy.
- Square subscription, SMS/email fees, and account limitations
are handled through customer account.
5. Monthly Promotional Campaign
- 1 campaign concept and asset set per month.
- Assets may include website banner, social post, Google Post,
POS email/SMS graphic, and promo copy.
6. Reporting + Strategy
- Monthly report with website, keyword, Google visibility, and
campaign notes.
- Monthly strategy call to review results and plan the next
promotion.
- Month 3 check-in and Month 6 results/renewal
recommendation.