BUSINESS GROWTH SERIES | Holiday Sales Guide

Plan holiday promotions with a clearer path to profit.

Turn seasonal sales ideas into an organized promotion plan. The Holiday Sales Guide helps business owners and managers choose offers, check contribution margin, set delivery promises and assign the work before launch.

Five practical planning worksheets

1. Plan Black Friday and Cyber Monday offers with margin and stock limits.
2. Prepare Christmas and New Year’s Eve promotions, booking deadlines and fulfillment responsibilities.
3. Map January–June holidays to recommended percentage discounts or product-led offers.
4. Build July–December promotions and flag peak-season capacity risks.
5. Approve your campaign with owners, deadlines and measurable success criteria.

What you receive

A six-page US Letter workbook: five substantive worksheets plus a cover. Includes a fillable PDF with 41 digital fields and an editable Word version. The annual calendar provides a dedicated column for your promotion planning decisions.

Worked examples cover retail, hospitality and wholesale, with service and professional business applications. Suggested discount ranges are ideas to test, not industry benchmarks or profit guarantees. The November 2026 edition includes 2026 Black Friday and Cyber Monday dates; confirm movable holidays for your planning year.

Print or complete digitally

Type into the PDF using a form-enabled reader, print and write by hand, or customize the Word file. Margin calculations are manual.

Digital product only. No physical item will be shipped.